Six SEO Strategies To Make You Stick On Top Of Search Engines In 2017

The rational behind a well ranking website on search engines has to do with many factors ranging from obvious to most obscure and complex search engine marketing strategies. Although SEO has become a conventional way of promoting product pages, many small businesses are yet to benefit from many benefits SEO presents to them. This could partly be because of a poor choice of their SEO strategies and partly as a result of failure to observe the key underlying factors. A good example is how long your domain is going to stay before it expires. The trick is Google considers sites or domains that are registered for a longer time. While this is not a major factor, it goes without saying that Google algorithms take into account those little things that many businesses ignore. Here are some of the strategies your SEO plan should focus on in 2017 for improved page ranking.

1# Market Your Content

Content marketing is among the most crucial SEO strategies that will prove extremely successful in 2017. If you are thinking of adopting this strategy, then you need to consider hiring a content writer with vast experience in creating high-quality content that will create value for your business. But this does not mean that your marketing ends with good content—you need to go further and market your content on some of the authoritative sites such as WiseLike, Reddit, and Quora among other destinations that receive a lot of traffic on the web. Content marketing is not for the faint-hearted, but it is a strategy that will rock your site to appear on the first pages of top search engines, provided that you do it the right way. One way of achieving the best results is through building relevant content that is keyword-rich. You will need to establish leading sites such as LinkedIn where to market your content for you to get the links on your primary domain.

2# Improve the Speed of Your Page

A slow page is the worst thing any Internet reader can ever like. The page speed will influence the user’s ability to stay on your site or not. Fast-loading sites return good user experience and will cause improved traffic on your site while slow-loading pages will make users run away to competitor sites. Google Page Speed, Varyy Page Speed, and GTMetrix tools are some of the well-known strategies of turning around the load time of your site. If you are not a tech-savvy, you might want to retain the services of a web developer to help optimize the load speed of your site.

3# Do not Forget Mobile and AMP

With the growing number of people using mobile devices to access the internet, Google has made it possible to push mobile-friendly interfaces to mobile users. Today, the number of mobile searches exceeds desktop searches. This is why Google has re-engineered itself to provide the best mobile service to users. As a business, you need to build a site that is mobile-friendly to tap into the rich clientele. Optimizing your site for mobile devices with the help of the AMP Pages will be of great help to you.

4# Let Videos Do their Bit

Let’s mention that this is not just a strategy that will work for 2017 and go. Every SEO strategy needs the irresistible power of video marketing if it has to remain relevant to the market. The popularity of video content and platforms takes your website to greater levels. You can begin by creating useful tutorials as well as other meaningful videos. However, you need to ensure that you adopt the best ways of delivering your video content to everyone who has Smartphone, iPhone, and other hand-held devices. Ensure to describe your video using rich keywords. However, to do not stuff the keyword regardless of how well you think it will rank on major sites. You can make use of title tags by combining keywords with video in a more natural way.

5# Quality Content

Google relies on various pillars in determining whether to users should trust your website. New internet users are always wary when it comes to Internet content and business as well. However, you can turn a good number of newcomers towards your site by building great content. Great content is a powerful tool that can make Google link you organically to users. However, the level of trust will improve steadily depending on the time you have been around and the quality of the content you bring on board. Therefore, building yourself into an authority as a newcomer is not an easy job, especially because Google’s SERPs do not notice you. However, your visibility can be strengthened if you post high-end content capable of winning the attention of giant search engines. Until you start doing all your best, you will have an uphill task of leveraging the advantages of SEO
The year 2016 saw a lot of updates on Google Algorithms that sought to configure local search results. While some of these updates were less significant, a majority of the updates changed the way Google ranks local content. The result of this change meant that some businesses saw increased ranking while others had a low visibility and subsequently low ranking.

6# Authoritative Links

When it comes to organic search results, linking has remained the leading factor. The ability of a site to have high domain authority links means increased backlink profile. For better results ensure that the referring domains deal with relevant content or products to what you deal in. Remember it does not matter a number of links that come to your site, but whether the links are authoritative and of high quality.

No matter the SEO strategy you choose, ensure to get the help of a Miami SEO expert at http://miamiseobitch.com to help align the strategy to your business goals. This will go a long way in leveraging the strategies to boost visibility, increase organic traffic and in turn create profits.

6 Reasons You Need Search Engine Optimization

Search engine optimization is something all websites in St. Louis and elsewhere should use. If you own a business and/or a website, then you’ll want to implement SEO into your marketing strategy. Let’s discuss six reasons why you need SEO.

What Is Search Engine Optimization
Before you discuss the top reasons you need search engine optimization, let’s quickly tell you what it actually is. SEO describes methods, techniques, and processes used to boost a website’s visibility in the search results for specific keywords and phrases. Most websites owners optimize their sites for Google’s search results because it’s the most widely used search engine in the world. However, there’s a good chance that other search engines will take notice of your site after you have optimized it.

Six Reasons You Need SEO
The six reasons you need SEO are:

1. It Works- SEO works, at least it does when it is implemented properly. Regardless of what you’ve been told or think, SEO is not dead. In fact, it has evolved, but when it’s done the right way, you will receive consistent traffic. Imagine if your website lands on the first page or two of Google’s search results for a high or medium competitive keyword? The amount of traffic you can get is insane, especially if you rank for multiple popular keywords related to your business.

2. Increase Sales- When more people go to your website, the more people will see your services and products. This is because your products/services are getting in front of more eyeballs and you’re receiving warm leads. For example, if your website sells sporting equipment and someone finds your website in Google after typing in “football helmets in St. Louis,” then this means they are a warm lead and will likely buy a football helmet from your website. Warm leads are the best types of leads to get.

3. Get More Foot Traffic- If you run a business in St. Louis, then you need to do more than what you’re doing now, in regards to advertising. Local SEO is a term that refers to methods used to attract search engine users in St. Louis or those looking for your type of business/products/services in St. Louis. By using local SEO, you can increase visitors to your website, as well as to your actual place of business.

4. Grow Your Business- You need SEO because it will help you grow your business unlike any other form of marketing and advertising. Whether you do business solely in St. Louis, the surrounding area, nationwide or worldwide, growth is always the main goal of a business. SEO will take your business to new heights, and quickly.

5. Brand Awareness- Another reason you need search engine optimization is that it creates brand awareness and credibility. You want prospective customers to trust your business right away and you want as many people to be aware of your brand or think of you first when they need a product or service you offer. Search engine optimization can make this possible, but it is very important to get it right the first time around.

6. Stronger Online Presence- The chances are you only have a website and that’s it. However, you can increase your online presence by creating videos, social media accounts on multiple platforms, use article marketing and blog marketing to name a few. SEO can aid in all of those things and before you know it, you can go from having a weak social media and online presence to a very strong one. In today’s day and age, it’s crucial to have a strong presence on the internet. If you want to experience the power of having one, then you need SEO.

Those are the top six reasons you need SEO. There are many other reasons, but those are the top. When it comes to implementing an SEO strategy, you can either do it on your own or hire a professional. They know what the latest SEO strategies are and they will create a customized strategy for your business.

Who To Hire
There are many SEO agencies out there, but they are not all created equal. If you are interested in St Louis SEO – Kotton Grammer is an agency that can help. They have the experience and skills to help you get the most out of SEO.

Contact Kotton Grammer today and find out what they can do for you.

Quickly Transforming Business With SEO Online Experts

Considering that 85% of consumers now use the internet as their primary source to locate products and services, if you’re targeting local consumers in Delaware SEO online experts have become a necessity.

Vying for first place in a competitive arena is a common hurdle companies face in every industry today. So how do local patrons zero in on what you’re offering? Local search engine optimization has become a no-fail approach. More than 40% of consumers are familiar with local merchants yet during an online search, they are unable to locate them.

Optimization is central to the future of consumer shopping: smart devices help consumers geographically locate whatever they want, whenever they want it, on-demand. In fact, in an effort to address the burgeoning consumer demands of “I want it right now,” the big 4, Amazon, Walmart, eBay and now, Google Shopping Express, have all began piloted programs to test same-day deliveries. This essentially means if you’re not utilizing local business SEO to engage potential clients, the door is wide-open for your competitors.

Transforming Stale Strategies With A Delaware SEO Online Expert

One of the greatest challenges for merchants has been conquering the digital world. With more and more consumers seeking instant gratification, local business SEO is the simple strategy to fend off these digital threats and position your company as a go-to merchant.

Every business looks for a competitive advantage; you want customers, more sales, better visibility, and a loyal following, right?

  • Local business SEO effectively markets your products and services to customers seeking the items you offer
  • This approach not only increases traffic but improves search engine rankings, giving priority to geographical searches
  • Helps consumers make buying decisions

Basic Tools to Enhance Local Exposure

One of the mainstays of utilizing local business optimization is Google Places. Google designs these pages with the consumer in mind, providing all business information such as address, prices, and schedules, maps to get directions, photos, videos, opinions and additional details to help make quick decisions.

Why is a Google Place page imperative? It will enhance your company position in the search results when the search phrase is part of the company name or the keyword appears in the description of the business. Additionally, it can improve your rankings of up to 5 positions on Google.

  • Google Maps can boost visibility by providing a physical presence that consumers can identify with when they perform a search. Studies show that search results that include a map of a local business typically connect faster with an audience, and offer better sales conversions. Thus, if the consumer searches from their mobile device, “restaurants in Delaware” or “repair car windshields in Delaware” the search will offer a series of results with local merchants included.
  • Review sites can become a double-edged sword, yet every day, millions of consumers collaborate and share experiences on these sites, offering opinions about local businesses. In fact, 1 in 5 users consults online reviews before making a purchasing decision. Registering your business on several review sites can become invaluable to your local presence.

Review sites help improve positioning by increasing your search engine rankings; the more directories your business is found in, the higher up the ladder you’ll climb, not to mention they boost credibility.

Don’t Forget Social Media Marketing

According to a study by the PEW Research Center, the benefits of social networking have changed the landscape for online marketing. Marketing used to be about interrupting people to broadcast messages. Today, social media marketing is more about engaging customers and discussing your message.

  • Nearly 90% of U.S. adults use the internet
  • 52% of smart phone owners use their phones to look up local information
  • 1 in 5 internet users consult online reviews and rankings before making a purchase

Every day, millions of consumers attend a trusted network, to collaborate and share experiences, and businesses are capitalizing on the opportunity to communicate with nearly a billion people. More than 1 billion people have Facebook accounts, and more than 4 Million businesses have ‘Like’ pages. These new online channels give full power to word of mouth marketing.

Increase Positioning With Local SEO Marketing

Many companies are learning if you don’t bother to innovate and keep up with domineering trends, you simply become irrelevant. Increasingly, consumers seek local results to fulfill their quick, give-it-to-me now requests, and local search engine optimization offers the best competitive advantage that goes to work from day-one.

Should You Include Video In Your Online Marketing Strategy?

It wasn’t that long ago that mobile sites started revolutionizing the online landscape. In recent times, however, video has steadily taken over the title of being the web’s messiah of some sort. The medium already accounts for more than 60% of all internet traffic, and this figure is expected to grow to 80% in less than 2 years. Like everyone else on the internet, businesses have been forced to adapt and, as a result, video is now the content marketing medium of choice.

But why is this happening, one may ask? Well, video has taken over the internet for a number of reasons, but its effectiveness easily comes out as the most significant. See, it’s easier for people to satisfy their informational needs by watching a simple clip than it is to read the same content. A picture might be worth 1000 words, but a video is worth a thousand times as much. As such, video is undoubtedly one of the best tools for any SEO exercise, and for some good reasons too:

  • Video has the ability to attract more attention, which makes it highly crucial in the current era of content-overload for consumers.
  • Works excellently for optimization: Unlike text-based content, video has an inbuilt feedback loop that could be used to track relevant metrics right down to a personal level.
  • Better email Click-through rates: Including videos in marketing messages can easily double the click-through rates.
  • Nothing beats video when it comes to evoking emotions online
  • More conversions: Research shows that video works better in convincing individuals to take action.
  • Better technology: The rising consumption of video has triggered the advent of better production technologies.

Offer Tangible Value to Your Audience

For your videos to rank well for your search keywords, you have to provide value to your target audience. This means you must understand what they want to see in your videos. Taking the time to understand their needs will help you come up with content that provides tangible value to them. You can get to know your targets better by:

  • Starting conversations on social media
  • Sending surveys to your clients
  • Taking a look at the frequently asked questions in your inbox

Once you’ve identified a few topics, coming up with great content will be much easier. The only hurdle you may face is in ensuring the video aligns with the goals of your brand. As a rule of thumb, try to think of the emotions your video will trigger among your audience — this is the best way to create content with the potential to become massively popular.

Insert a Transcript

You’ve probably come across videos that have captions accompanying the clip somewhere on the internet. Pairing text with video makes it easy for people to view the clip subtly without having to worry about disturbing others. The text that pairs with the video is known as a transcript, and it makes the clip more accessible to a larger audience. Using transcripts also makes the videos visible to search bots, thanks to the additional text on the page.

Title and Describe Your Videos Properly

Titles and meta descriptions play a crucial role in ranking blogs. This is also the case for videos — using the right titles and descriptions makes it easy for searchers to find them. So do some research to see what keywords you should use and, from there, come up with phrases that are both clickable and interesting as well.

Optimize the Rest of The Page for SEO Nashville

Before search engines can start ranking you higher, you have to ensure the rest of your page is properly optimized, besides being relevant to the video. This means that whenever you use a video on your website, you must put effort into improving all elements of the landing page that affect search engine ranking. Although this is easier said than done, creating excellent content and working on other technical SEO components on a continual basis will gradually see you rise up the ranks.

Online video presents a huge opportunity for advertisers. Whether your goal is to enhance brand value, boost conversions or widen your reach, video has the potential to transform your marketing beyond your wildest dreams. So what are you waiting for? Start working on your video strategy now, and remember to implement a tracking system to capture the effectiveness of your new tool.

Let ScoreDC.org Help Your Business Enterprise

Thank you for visiting ScoreDC.org, a good first step when it comes to deciding the best ways to grow your specific business, whether it’s an e-commerce or bricks & mortar enterprise.

Our features are intended to help point the way to great resources either in your community or online! Thanks for your patience as we get geared up to open the doors!