Considering that 85% of consumers now use the internet as their primary source to locate products and services, if you’re targeting local consumers in Delaware SEO online experts have become a necessity.
Vying for first place in a competitive arena is a common hurdle companies face in every industry today. So how do local patrons zero in on what you’re offering? Local search engine optimization has become a no-fail approach. More than 40% of consumers are familiar with local merchants yet during an online search, they are unable to locate them.
Optimization is central to the future of consumer shopping: smart devices help consumers geographically locate whatever they want, whenever they want it, on-demand. In fact, in an effort to address the burgeoning consumer demands of “I want it right now,” the big 4, Amazon, Walmart, eBay and now, Google Shopping Express, have all began piloted programs to test same-day deliveries. This essentially means if you’re not utilizing local business SEO to engage potential clients, the door is wide-open for your competitors.
Transforming Stale Strategies With A Delaware SEO Online Expert
One of the greatest challenges for merchants has been conquering the digital world. With more and more consumers seeking instant gratification, local business SEO is the simple strategy to fend off these digital threats and position your company as a go-to merchant.
Every business looks for a competitive advantage; you want customers, more sales, better visibility, and a loyal following, right?
- Local business SEO effectively markets your products and services to customers seeking the items you offer
- This approach not only increases traffic but improves search engine rankings, giving priority to geographical searches
- Helps consumers make buying decisions
Basic Tools to Enhance Local Exposure
One of the mainstays of utilizing local business optimization is Google Places. Google designs these pages with the consumer in mind, providing all business information such as address, prices, and schedules, maps to get directions, photos, videos, opinions and additional details to help make quick decisions.
Why is a Google Place page imperative? It will enhance your company position in the search results when the search phrase is part of the company name or the keyword appears in the description of the business. Additionally, it can improve your rankings of up to 5 positions on Google.
- Google Maps can boost visibility by providing a physical presence that consumers can identify with when they perform a search. Studies show that search results that include a map of a local business typically connect faster with an audience, and offer better sales conversions. Thus, if the consumer searches from their mobile device, “restaurants in Delaware” or “repair car windshields in Delaware” the search will offer a series of results with local merchants included.
- Review sites can become a double-edged sword, yet every day, millions of consumers collaborate and share experiences on these sites, offering opinions about local businesses. In fact, 1 in 5 users consults online reviews before making a purchasing decision. Registering your business on several review sites can become invaluable to your local presence.
Review sites help improve positioning by increasing your search engine rankings; the more directories your business is found in, the higher up the ladder you’ll climb, not to mention they boost credibility.
Don’t Forget Social Media Marketing
According to a study by the PEW Research Center, the benefits of social networking have changed the landscape for online marketing. Marketing used to be about interrupting people to broadcast messages. Today, social media marketing is more about engaging customers and discussing your message.
- Nearly 90% of U.S. adults use the internet
- 52% of smart phone owners use their phones to look up local information
- 1 in 5 internet users consult online reviews and rankings before making a purchase
Every day, millions of consumers attend a trusted network, to collaborate and share experiences, and businesses are capitalizing on the opportunity to communicate with nearly a billion people. More than 1 billion people have Facebook accounts, and more than 4 Million businesses have ‘Like’ pages. These new online channels give full power to word of mouth marketing.
Increase Positioning With Local SEO Marketing
Many companies are learning if you don’t bother to innovate and keep up with domineering trends, you simply become irrelevant. Increasingly, consumers seek local results to fulfill their quick, give-it-to-me now requests, and local search engine optimization offers the best competitive advantage that goes to work from day-one.